The Perfect Storm: Why start a weather business?

Guest blog post by Joel Gratz, founder of the ColoradoPowderForecast and DontGetZapped

There is absolutely no substitute for being passionate about something and acting on that passion. This isn’t a cliché. It’s just the only way to really be happy.

When it’s going to snow, I have the energy of someone who just took a few too many shots of “5 Hour Energy”. This was true as a 6 year old wanting to play in the snow, as a 12 year old wanting a day off of school, and as a 25 year old looking for a midweek powder day at Vail.

Weather, particularly snow, is my passion. I went to school for meteorology. I’ll talk your ear off about the clouds. This is what gets me jazzed up.

How do you turn a life-long passion into a sustainable business?  With lots of energy, luck, and a bit of technology.

In 2006, I finished my joint Masters in Meteorology and MBA.  I started working for ICAT Managers, a hurricane and earthquake insurance company in Boulder. The location, pay and hours were great.  The people were kind too, in short, it was a good job. There was just one problem: I spent 95% of my time on data and analysis and only 5% of meteorology.  I thought that my passion could wait, as my life otherwise was perfectly fine and comfortable. Snow, skiing, and weather could still be my hobby even if it wasn’t my job.

But in late 2007, the perfect storm began to take shape. A few of my skiing friends asked me for forecasts so they could plan their snowy adventures for the week. At first I responded to these requests individually, but realized this was time consuming and inefficient. So I started an email list and began a weekly email to ~50 of my friends to let them know where and when to find the best snow. I wrote my emails with a touch of quirky humor and included a few graphics. The word spread.

During the 2008-2009 ski season, the email list grew to 500 people, which pathetically enough, was still just a group of contacts in Gmail.

At the beginning of the 2009-2010 ski season, I broke into the 21st century and set up a blog to replace the email list and ColoradoPowderForecast was born. By late December, tens of thousands of people were visiting the site, and I finally opened my eyes to the perfect storm swirling around me:

  • Energy: I love working hard to forecast snow and help people enjoy it.
  • Luck: A few well-connected people found my site and passed it on to many more.
  • Technology: $0 spent on marketing and $3/month in web hosting was all it took to get 30,000 people to follow my forecasts.

With some good press in the books by new years, I knew that I had stumbled upon a way to make a living by following my passion. On January 21st, 2010, I left my full-time job to spend time meeting people in the ski industry and to begin transitioning my hobby into a real business.

Things are still in transition, but there’s not a day that goes by that I question my decision to follow the one thing that really gets me fired up: Snow. Luckily for me, there are about 12 million people in the U.S. that are also passionate about snow as skiers and snowboarders.  No, this isn’t a massive market. But by following my passion and helping these 12 million people to follow theirs, I should be able to make this business work out. And all it took to get started was $3/month, a bunch of snow flakes, some luck, and a bit of technology.

Now let’s go La Nina – bring on the powder!

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The Perfect Storm: Why start a weather business?

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