Signing a Deal is Like Dating & Other Startup Metaphors

Drop it like it’s hot

-Lil Wayne

I’m a huge fan of metaphors. In fact, they are so prevalent within Card Gnome and the wider startup scene that it’s easy to forget that you are even using them. Has anyone else caught themselves projecting a metaphor onto reality? Literally imagining “getting up to bat” before a presentation?

In any case, it seemed fitting to write a post about a few of the ones that fit startups well:

Startups are like rock bands: Much like a new company, a new band needs to find its product market fit, communicate with fans and find repeatable ways to build their base. If they want to make their band something more than a “lifestyle” enhancer, they must be able to scale it.

Entrepreneurs are like surfers: Each wave is an opportunity. You need to learn how to pick your waves and be comfortable that even if you do everything perfectly you still may get absolutely pummeled by it. You can’t ride every wave and once you’ve committed it’s not easy to bail without some pain.

Signing a deal is like dating: There is a highly choreographed dance that happens with each potential deal. When do you call? What do you say? How should you say it? Who initiates what? Just like dating the girl/guy of your dreams, all of these things are extremely important to how things work out and how power is eventually leveraged in the resulting relationship.

I know there are a ton more, drop them like they’re hot in the comments.

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Signing a Deal is Like Dating & Other Startup Metaphors

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