It seems like every time you come up
something happens to bring you back down
Unless you’ve been living under a rock, it’s been pretty difficult to avoid all the news about 3D printing. Each day there is another article on how people are harnessing the power of additive manufacturing in amazing ways. From ultra-strong casts, to a prosthetic face, giving a man his fingers back and saving dying babies with innovative new splints. Hidden in these articles is an invasive use of language that injects doubt into the viability of the technology. When I read titles like “Is the future here or is it just paper thin progress” it doesn’t exactly inspire confidence. In articles singing the praises of the new technology you have asides like “but will this technology be able to do ___ and ___.” and other kinds of conjecture. Instead of debating what the technology can and cannot do, the amazing thing is covered and then the author challenges the world to come up with something else. As if each new use is a miracle, that the technology is living beyond it’s stated life cycle already.
The issue I have is that it’s proving intellectually difficult for journalists to accept the widespread disruption that 3D printing offers. They don’t use the same language of doubt with other technologies like Gene Therapy.
Let’s start using new terminology and inspiring a world where people have access to make anything they can imagine with the push of a button.