The 7 rap rhymes that every entrepreneur should know.

I love listening to rap and hip-hop. The beats are great and the lyrics, while crude, often speak to the entrepreneurial “make something of yourself” story line that I admire. Clearly this isn’t true about all rap artists, and I actually have a problem with a lot of newer mainstream work, but this is certainly true about my old favorites like the Notorious B.I.G and 2Pac.  Yesterday was the anniversary of 2Pac’s death, so it seems like a good time to pull out some insights from a few of my favorite rap lyrics.

1. Mo money, mo problems (Notorious B.I.G.) – The idea that money equals success is very ingrained in the American psyche. Biggie understood, and spoke often, about the differences he felt between his impoverished upbringing and more recent wealth. It is clear that issues of loneliness, trust of others and freedom of movement were among the downsides of having money.  He is not saying greed isn’t good, but he is cautioning about allowing success to change the person that you are and that got you that success in the first place. Listen to this line

2. I don’t mean to sound sleazy, but tease me, I don’t want it if it’s that easy (2Pac) – For many of us, the feeling of accomplishment comes from stretching ourselves. This is as true when doing an alpine ascent as it is when building a business. Being an entrepreneur, or hustler in rap parlance, means that nothing is handed to to you on a silver platter. It does take hard work, risk and resilience to succeed but that is what makes the ultimate success so sweet. Listen to this line

3. Now I can let these dream killers kill my self esteem-or use my arrogance as steam to power my dreams (Kanye West) – There is nothing that puts me in overdrive like someone telling me that I can’t do something. Knowing your strengths, weaknesses, and being confident enough to take the big swings when it feels right is important. Listen to this line

4. No man alive has ever witnessed struggles I survived (2pac) – This one has special meaning to me. Whenever I hear this line, I think of my grandparents who both survived Auschwitz. If they can make it through that hell, rebuild their lives and raise two successful children, what everyday obstacles can’t I get through? The thought of my grandfather’s smiling face is quite literally the image I concentrate on when I’m trying to overcome large obstacles like a mountain peak or calm down before an important presentation. Listen to this line

5. Will Smith don’t got to cuss in his raps to sell records – well I do, so f*** him and f*** you too (Eminem) – It sounds crude, but it has a good point. Every brand has its own target market. It’s better to be true to your core fans and personality than try to be everything to everybody. Listen to this line

6. Don’t speak to fools, they scorn the wisdom of your words (NAS) – I include this lyric because I actually think NAS is wrong. The fact is that smart people are the ones who are listening. Even “fools” have valuable information to share; you just need to listen hard enough.

7. Stay far from timid, only make moves when your heart’s in it, and live the phrase “the sky’s the limit” (Notorious B.I.G) – How many people never take a risk to achieve their dreams? The best entrepreneurs, like the best poker players, understand when to put all the chips on the table. Listen to this line

The rappers that I’ve mentioned above are entrepreneurs and their stories of overcoming adversity, believing in themselves and taking big swings are lessons many of us can learn from.  While they grew up under different conditions, the concepts, the motivations, and the passions are the same. Do you have any favorite lines?  Use the comment box to share them with us.

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The 7 rap rhymes that every entrepreneur should know.